With its ability to generate locators for media assets outside of AVID’s Interplay MAM system, the application makes it easy for AVID users to export media to external sources for generating transcripts or metadata that can be automatically ingested back into the AVID Interplay MAM platform. The Metadata application automatically extracts video footage and audio, generates content metadata or transcripts using speech-to-text technology, then ingests the information back into AVID Interplay. It simplifies the process of metadata and transcript generation by automating it with proven technology - improving the turnaround time while reducing costs and improving overall operational efficiency.
The application automates what’s been a manual process of combing through footage and creating scene summaries. Metadator communicates with AVID Interplay using web service APIs to access content. Users can export media to external sources for generating transcripts or metadata with locators for the media assets outside of AVID Interplay.
The processed data is then returned in an AVID-compatible format and attached to
specific assets, so content creators can easily locate metadata when editing
footage down to a singular show.